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Official Press Release 1.17.17 2016 was a big year for Till I Die. We re-branded the entire business, incorporated in April, had our soft launch in September, and started to optimize our distribution strategy in October with half a dozen ski shops up and down the East Coast bringing in our collection. As we look forward to where we are headed in 2017 some really exciting things are taking place. We are excited and proud to announce TILL I DIE® is officially a registered trademark! Thank you, April McKnight, and the team at Whitmeyer IP Group for being extremely awesome ...